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| Sponsored by Pillar to Post |
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| The Fine Art of Recruiting the Right Agents |
| Commentary by Leon Y. d'Ancona, B.T.L., M.T.L., RRESI |
Picking the wrong agent is a costly and time-consuming affair, yet many recruiters don't seem to have a definitive plan about who they should recruit. Others take the point of view that a candidate is worthy so long as they "can fog up a mirror" and are able to pay fees. If you take that point of view, you are likely in the "people business" and your raison d'etre happens to be real estate. In which case, turn to the next page. I'm not offended. The average cost to a broker who hires the wrong person, given to me by seasoned recruiters, can be more than $8,700—and will likely dampen the morale of staff around them. It is certainly worth your while to invest time and effort in easily learning more about the candidate you want to have on your team. ...
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(TNS)—Whether you're showcasing your home for a rental, sublet, new roommates or sale, great photos are essential to attract attention online.
